Well, a new year is here and we’ve just introduced new packaging for our line of balms. This includes SlumberJack, Ginger Balm and Canvas Care. They now come in an amber jar, sealed for freshness and safety. Just like the old ones, they are 1.5 oz of balm and all the same recipes.
Last year was a challenging year for all of us, no matter where you live. Things were especially difficult around here when our shop flooded again in December. The first of the good news is that 2020 is behind us and 2021 is going to be a better year. Our website is back up and running, and over the next few weeks, we will be sharing more information about the changes happening here.
If you missed Monday’s With Matt this past week, I encourage you to watch it so you’ll be up to speed on what’s happening here.
I think we can all agree that 2020 has most certainly been a challenging time for all of us. I wanted to let you know how much I value having you as a customer and how much I have appreciated your continued support during these difficult times.
Had a film crew follow me around for a day and this is what happened.
I felt it was important to tell “the rest of the story”. I wanted to say how much I appreciated my customer who is loyal and fantastic. I will let this clip speak for itself.
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Prior to the Dragon’s Den taping, I had only heard of Jesse Haymen and his inspiring idea of the Movember Campaign. My friend Justin Conners arranged for us to connect via phone and in our first call, I asked him if he wanted to go on an adventure with me, his response? “I’m in”. I only actually met him in person the day of the Dragon’s Den taping. We had 40 minutes to talk out our game plan and I honestly could not have had a better beard model.
What totally worked for me is that in his Movember “off-season” he grows a full and fabulous beard. Up until that moment of my pitch to the Dragon’s he had never used any product on his facial hair so his very first experience was to try it on camera. I found myself getting so caught up in some of the interactions on stage that I forgot what I was there for (this explains me standing there with my mouth open).
When the filming was done we headed off for a late breakfast and spent a few hours talking about the passion of his life, helping men. His commitment to all the challenges that face men is beyond inspiring. He is a champion of addressing such issues as prostate cancer, mental illness and emotional issues all of which encompass men’s health.
This is a man with a deep conviction for helping people and I couldn’t have had a better example of what our product stands for to pitch with me that day.
We at Sussex Beard support people helping people. My motivation has never been just about the product so in celebration of our three-year adventure thus far, we would like to donate $3 from the sale of each StacheStik over the month of November to the “Movember Campaign”.
Behind every beard is a chin and behind every chin is a man with a story….