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Luther Harrity

Luther Harrity

President

icon Sussex, New Brunswick

Luther assumed the position of president after purchasing the company from Matt in 2021. Luther is an experienced entrepreneur that has operated business in the manufacturing realm, real estate sales & property management. Most recently working for a multi-billion dollar real estate investment trust. Luther is a hands-on leader and continues to be actively involved in all aspects of operations.

Luther has an extensive background in entrepreneurship and business management. His focus is on implementing processes to improve the efficacy and performance of the teams he works with and establishing programs for continuous process improvement.

In 2020, Luther was diagnosed with PTSD and took a step back from his regular work. He has always said that work will always be a top priority, but he understands that work isn’t everything. He’s made a conscious decision to take more time for himself to continue his recovery and be the best version of himself. Working with Matt and taking care of Sussex Beard Oil Merchants has helped in the healing process and allowed him the flexibility to continue his treatment.

A word from Luther.

Hello beard lovers!

It’s with great pleasure I’ve come to own an operate Sussex Beard Oil Merchants and work with Matt. Aside from using Sussex Beard Oil, I’ve known Matt for several years. He’s a bit of a local celebrity here after-all and it’s always fun running into him around town. Matt’s focus has always been on two things. Quality products and helping people. I share those views and know that ultimately we are in the people business. That’s why the service our customers receive is just important as the products we make.

We’ve all faced some challenges over the last couple of years and I’m happy to see things returning to normal. We are an ambitious, forward looking company and have some exciting plans for the coming year(s).

I encourage you to reach out to us anytime whether it be to say hello or ask for help with your beard problems. We’re always happy to help. If you haven’t already, please take a moment to follow us on social media so you can stay in the loop as we grow together.