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The Beard Shop

Living with a beard can be a pain. Itchy, unsightly, and unruly, beards can make people lose confidence and not like their best selves. Too many men start their day with an itchy and unruly beard leading to confidence & insecurity problems. We’re not letting that happen.

We offer high-quality all-natural beard products that’ll leave your beard feeling clean & looking amazing. No one should have to live with an itchy, unruly beard — we’ve got you covered!

Explore our fragrance profiles.

Fragrance Profiles

Our products have a unique and distinct fragrance. They smell of essential oils that we’ve formulated to offer the most benefits to you and your beard. Our products have no artificial scents ever!


Sussex Original Products

All of our original products have a woodsy fragrance that smells of cedarwood, lavender, peppermint and rosemary. The scent is not overbearing and perfect for anyone who wants to smell great throughout the day.

Ginger Products

All of our ginger products will always be full of the classic gingery smell, with a hint of smokiness and a twist of pepper.