A memory came up for me while on a recent interview with CBC Information Morning. When Grace, my daughter, was 9 years old and I started Sussex Beard Oil Merchants, she looked at me and she smelled my beard for the first time when I had our beard oil in and she said, ‘Dad, I wish I could grow a beard ‘cause I would love this stuff too.’ That made me laugh. Since then, I‘ve had many more women through the years tell me they love the smell of it, so I give them a bottle of it. It is hair oil so they use it in their hair, some put it in bath water or in the soap they use to shave their legs. It’s interesting, but, you know, if women feel like they want to use our products there is always a way.