Let’s talk about Beard Confidence.

Beard confidence is how a man feels about the way his beard looks. When we have beard confidence we accept, and are happy with, how we look.

I am still amazed how many times a man will apologize to me for either their lack of beard or the way it looks. I hear things like : “I can’t grow one,” while they look down at their feet. “They won’t let me,” pointing to a loved one. “I had one, but I cut it.”

I would hope that I (or the image of my dazzling facial hair) has had no part in this. But if I have, I’m sorry. The first one liner that came out of my business was “behind every beard is a chin and behind every chin is a man with a story”. It’s the MAN – who he is and what he has to say – that I’m interested in meeting. You are the #1 reason my brand exists. My product is not only about a grooming experience that helps you look and feel your best. It’s a call to men to be confident in who you are. If that includes a beard then let that be an enjoyable experience and wear it with pride and confidence. Beard it out – proudly. And if not – stand taller still.

As Ralph Waldo Emerson said: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”