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Sussex Beard Oil Merchants

Our all-natural oil helps reduce itching, promote growth, and makes your beard soft and shiny.

All-Natural

Ships Next Day

Five Star Rated

Made in Canada

Sussex Beard Oil CBC Dragons DenSussex Beard Oil CBC Dragons Den

As seen on CBC's Dragons Den

Sussex Beard Oil Merchants was established back in 2013, when founder Matt White felt his beard was missing something. Fast forward two years and Matt finds himself on television making a deal with the dragons.

Sussex Beard Oil on CBC's Dragon's Den

FAQ

Frequently Asked Questions

Your Beard Questions Answered

There are many kinds of beard oils on the market. Some are made with natural ingredients like jojoba, argan, coconut, and almond oils while others may have more synthetic ingredients (we do not). 

To get the most out of your beard oil, we recommend using it 1-2 times a day. You should start to feel an improvement within 1-2 days. Beard oil is an essential tool for anyone with hair on their face. Regular use of beard oil can help you prevent itchy or irritated skin, dandruff, and soften your beard while also making it smell fresh. 

Our handcrafted beard oils have a specially formulated blend of the finest oils and ingredients such as sweet almond oil, coconut oil, and argan oil. 

We are asked this question daily. This can be a controversial topic and growing a beard will not be an equal process for everyone. 

There are many factors involved in growing your beard. Some include genetics, general health, diet, beard care products and patience. 

You cannot change your genetics to grow a better beard, but you can start with a healthy lifestyle by eating healthy and keeping hydrated. The next steps include using beard products to help nourish your beard and the skin below. Our beard oil is formulated to do just this.  

It is important to keep it clean and rehydrate and nourish with your beard oil daily. This will also help give you some relief from an itchy beard when you get started. 

Keeping it well-groomed will go a long way. Use a comb or brush to distribute the oil or beard balm throughout your beard and help get those wild stray hairs under control. 

The last and most crucial step. The one that so many beard growers struggle with is patience. So many men give up or get discouraged in the beginning. Most go through an awkward growing stage. If you are going through this, have patience. Let it grow, groom it and it will come around.  

If you have tried everything, had patience, and given it time…it might just be genetics or in some cases a medical issue. You may decide to only grow a moustache, goatee, or nothing at all. We hope this is not the case, but we have a fantastic “If You Must” shaving soap just for you. 

There are many claims out there around beard growth oil. This is a touchy subject for some, and there isn’t a straight forward answer. We don’t believe there are any products on the market that will allow you to grow facial hair where there is none now. 

However, our beard oil and balm help promote beard growth by offering the hair, follicle and skin beneath the nutrition and moisture it needs to grow. 

One product that shows promise is derma rollers. Derma rollers have several micro-needles that penetrate the skin to help stimulate blood flow and increase collagen production. 

No one likes to have a patchy beard. It is not only aesthetically displeasing but also doesn’t give the desired confidence that the person wants. The problem is that it’s difficult to know what to do in order to overcome this problem. Luckily, there are some easy solutions known to help fill in those patchy spots. 

First, stop trimming your beard. Give it ample time to grow out. This is where most men get the biggest impact, yet many give up too soon. It may look awkward or unruly in the beginning, suck it up use a brush to help groom it and grow on. 

Next step, use quality beard grooming products to help encourage healthy growth. Our beard products include ingredients like jojoba oil, shea butter and argan oil to help nourish your skin and beard, all while reducing the itch. 

Lastly, if you’re looking for the healthiest most attractive beard you can grow, you need to take your health into consideration. This includes drinking lots of water, keeping hydrated is extremely important. Eat a healthy, balanced diet. You can even go as far as eating real bone broth (not soup broth, proper bone broth). It’s full of collagen which will help boost your body’s production of collagen. 

Anyone with facial hair, can receive help from our beard oil, especially if you just started growing it out. Our beard oils promote growth, give your beard a healthy looking shine, and soften those whiskers. Oh, and it smells great! 

Even those who keep a short trimmed beard or stubble can benefit from using Sussex Beard Oil. 

Our skin and beard have to put up with the elements every day. By moisturizing, nurturing and grooming your beard. It will look and feel so much better!  
 
Some men use our beard oil as a pre-shave to moisturize their skin and have a more comfortable shave. 

Our beard oils are designed for your beard and the skin beneath, while the balm only helps the beard. We recommend using a combination of each.

The balm offers great beard nutrition, but also has a hold that helps for styling. Use it in the morning to control your beard or as a leave-in conditioner overnight. 

The Sussex Beard Brand

Distinct from the beginning, Sussex Beard Oil was founded in 2013 when founder Matt White decided to do something about the look and feel of his beard. 

After extensive research, trial and error and product testing. Matt concocted the perfect blend of beard oil that left his beard feeling healthy and looking amazing. He could not keep it secret and set out to share his newly created beard oil with the world – starting in Sussex, New Brunswick. 

Since our humble start, we have added many other beard products to our collection. Our goal is to give our customers a seasoned beard grooming experience. All our products are developed and manufactured in-house. Each product goes through rigorous testing by us, barbers, and individual beard product testers. Rest assured; our products are used by the people behind Sussex Beard Oil every day. 

Our beard products are hand manufactured in our shop found in Sussex, New Brunswick. We start by choosing the best ingredients available, then we mix, melt, and combine them for hand bottling. 

In 2015 we appeared on CBC’s Dragon’s Den (Season 10). This helped propel our beard brand forward and bring us national and international exposure. Matt struck a deal with the dragons, but in the end took no investment from them. 

One thing that sets us apart is the eclectic customers that shop with us. We know this diverse group of men come from all backgrounds and work in a broad range of occupations. From farmhands to executives, and everyone in between. Our products are truly inclusive of all men. 

We know that not everyone can grow a beard, some for professional reasons. For this reason, we developed our “If You Must” shaving soap. Some of our customers are firefighters, police officers, soldiers, and oilfield workers. Nobody left behind. 

The future is bright for Sussex Beard Oil Merchants. In January 2021, the business changed ownership. Setting the groundwork for growth and expansion both in North America and around the world. We continue to work with our founder Matt White, and he continues his work with us as our brand ambassador. 

As Seen On CBC's Dragons' Den!

When a man with a nine-year-old beard looking to make a deal for his beard oil company, Michele Romanow initially said no to an investment opportunity. However, after Michael Wekerle proposed to partner up with Michelle on a better Sussex Beard Oil deal, she couldn’t turn it down a second time.

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