All Natural Beard Oil & Grooming Products.


What is beard oil?

Our beard oil contains a blend of natural ingredients, including sweet almond oil, coconut oil, and argan oil. We sell our beard oil specially formulated from the finest essential oils to give you the best possible care for your beard and skin.

In addition to hydrating your skin with quality beard oil, it helps prevent you from experiencing itchy skin and dandruff. Beard oil can protect your hair and prevent it from becoming brittle, especially when exposed to harsh environments.

Add just the right amount of shine for a healthy beard with Sussex Beard Oil.


Sussex Beard Oil

About Sussex Beard Oil Merchants

Sussex Beard Oil was started in 2013 when founder Matt White decided to do something to improve the look and feel of his beard. Since the early days, we’ve gone on to introduce a second beard oil, three soaps, and a line of balms. Also offering custom accessories and gift packs to our customers.

The Brand

Sussex Beard Oil has a strong and recognizable brand from the beginning, but after appearing on the CBC’s Dragon’s Den in Season 10, the brand has become well known by beard loves, barbers, and men across North America.

The brand represents men of all backgrounds. Our customers come from a diverse group. From rednecks to executives and everything in between – our product is for everyone. In fact, we wanted to make sure we didn’t leave out any men and introduced the “If You Must” shaving soap because we know not everyone can grow a beard. Some of our strongest men are firefighters, police officers, military, oilfield workers and the list goes on. We didn’t feel right leaving men behind because their occupation doesn’t allow them to grow a beard.

A message from our founder, Matt White.

How to grow a beard

A lot of people ask us this question, and it’s understandable. A lot goes into growing a beard; some take time, while others are genetically predisposed to it. Here’s our take on some common questions.

Beard Growth Products

The most common question we get, basically every day is “Can you fix a patchy beard?” and “Do you offer a beard growth product?”. This can be a touchy question, and there isn’t really a straight answer. We don’t believe there are currently any products on the market that will help you grow a beard outright. If you’ve got bald spots on your face and someone says they have a magic elixir that will fill it in, they are probably spelling snake oil. What there is out there on the market are many beard oils and balms that help nourish your beard hair follicles and skin which will help promote a strong and healthy beard.

Read on below to find out what other factors account for growing a strong, healthy-looking beard and some lifestyle changes you can make to help you get there.

Steps for Growing a Healthy Beard

Ok, so now that you know there isn’t a magic elixir for growing a beard. Here are the real steps you can take to get the most out of your manly mane.

  • Look after yourself, inside and out – It should go without saying, the healthier you are the healthier you’ll look.
  • Diet – Eat a healthy, well-balanced diet that includes high protein foods, and reduced sugar intake.
  • Drink lots of water – Most people aren’t drinking enough water every day, so if you’re not getting at least your eight cups. It’s time to up your intake.
  • Beard Hygiene – Make sure you clean your skin every day with a ph-balanced soap formulated for the beard and skin. Like our Original Beard & Beyond Soap & Shampoo Bar and Ginger Beard Soap & Shampoo Bar.
  • Hydrate – Use beard oil and balms to help moisturize your beard and skin. We recommend the Original Sussex Beard Oil or Ginger Beard Oil. Followed up by a weekly treatment with our beard balms. If you’re in a cold or harsh environment you may want to treat more frequently.
  • Let it grow – Sometimes you just need to hang on and let it grow through that awkward patchy stage before you find what you’re looking for. Once you’ve grown it out, you can trim and style it to hide the flaws.

Lastly, not all men will be able to grow a great beard. It’s ok. We’ve got something for you as well. Try our If You Must Shaving Soap to get that clean, healthy shave.

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A Message From Our Founder

From the beginning of time, I have never been without facial hair. Like all great things, It started gradually.  I noticed people staring at me from bushes and the flash from the glass of binoculars in windows as I passed by. It grew into people building the courage to stop me in malls and grocery stores to gaze in wonder. Adults, children, and teenagers in coloured skinny jeans wondering if they could just “touch my beard once” as they no doubt thought “one day my time will come”.

During one of these chance encounters (that were becoming more frequent), I had a burly, wonderfully bearded man ask me a question that would change history. As if the planets were aligned at precisely that moment he asked “What do you use in your beard?”

Sussex Beard Oil Was Born

How had I never thought about this before? What was I doing trusting my bearded locks to just anything I happened to have in my shower? My beard was dry, my face itchy, and my broken beard hairs littered my pillow every morning. Needless to say, it was not getting the attention of my wife that I was hoping for!  It was on this day that my quest for perfection and truth began. Sussex Beard Oil was born.

I sourced several natural oils and began to gather ingredients (including an amazing bottle of pure argan oil from a friend ). Working with a local soap maker, it took about 6 months and two different recipes to come up with what I believe to be the best beard oil on the globe. The second the aroma of the finished product hit my nose I was transfixed. At that moment I could envision myself draped in plaid, axe in hand, beard glistening and flowing in the wind… I had arrived.

Now my beard is a beautiful thing to behold. It went from dull to dangerous and no more broken hair on the pillows.  It’s a crucial element of my daily “man” routine.

Our Beard Oil’s woodsy smoky scent evokes a different story for every man. Let the primal aroma of Sussex Beard Oil tell yours.

Matt White

Matt White - Sussex Beard Oil